Hair products - Haircare
LES MATIERES CROMIE RIEMPITIVI DY COLOR GOMMAGE COLOUR AIR PROWASH Demeral have renewed their products and introduced PROWASH, the professional range for daily hair protection. The use of prime-quality, selected active ingredients and the products' technical features make PROWASH a general, state-of-the-art, highly effective range able to meet the requirements of even the most demanding hairdressers.TREATMENTS Physia Complex is the new creation of the Physia family, a precious set of highly technological products designed to actively fight hair loss. A naturale development of Physia Essential Oils, Physia Complex is a treatment with highly innovative formulation which combines the power and effectiveness of Essential Oils with the great discovery made by international research: extract of Saw Palmetto (Serenoa Repens or Dwarf Fan-Palm).
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Les Matiéres colour touch is synonymous with colour-savingDouble Action BASIC COLOURS STREAKING PROWASH
The development of an idea
Demeral have renewed their products and introduced PROWASH, the professional range for daily hair protection. The use of prime-quality, selected active ingredients and the products' technical features make PROWASH a general, state-of-the-art, highly effective range able to meet the requirements of even the most demanding hairdressers. The acidic pH value, an essential feature of the range, guarantees radiant, soft, easily-combed hair and protection and is able to keep hair healthy thanks to its preservation qualities, restoring the vitality and strength lost through chemical treatments, adverse climate conditions or frequent washing using aggressive products.
THE MISSING LINK
professionalism turns seductive
The exquisite use of exhilarating tropical and fruit essences and the exciting rediscovery of milk and its large number of nutritional properties
ARE COMBINED
along with the techniques required by professional use to create a new way of cleansing.
Laboratory tests guarantee the reliability and effectiveness of this range of products, making it an essential choice for everyday use.
PROWASH. The right choice.
BATH FOR NATURAL HAIR
With revitalising Creamy Milk
A delicate formula enriched with milk proteins, which nourishes natural hair without weighing it down, enhancing its extraordinary compactness, radiance and guaranteeing protection. Its balanced formulation helps thin, dry hair to recover body and strength, while greasy hair becomes lightweight and easy to comb. With an all-pervading, creamy milk fragrance. Directions: apply to scalp and wet hair, massage gently using circular movements, rinse and repeat.
BATH FOR TREATED HAIR
With moisturising Coconut Milk and Peach
A specific treatment for sensitised hair which makes use of the active ingredients in COCONUT MILK, with its well-known moisturising and nutrient properties, and PEACH, which thanks to its vitamin content provides a powerful revitalising effect. The combination of these has a regenerating effect on treated hair shafts, which result as being more visibly voluminous, radiant and easy to comb. Dull, lifeless hair finds strength and radiance, and a delicate fragrance. Directions: apply to scalp and wet hair, massage gently using circular movements, rinse and repeat.
REFRESHING BATH FOR FREQUENT USE
With toning Rice Milk & Scots Pine
An ideal shampoo for frequent washing and for those who practice sport or swim regularly. RICE MILK, which is rich in softening and soothing ingredients, leaves hair soft and silky, while the essence of SCOTS PINE has a refreshing and purifying effect on the scalp. Its ultra-delicate formula cleanses hair without damaging it, leaving a pleasant, long-lasting sensation of freshness.
Directions: apply to scalp and wet hair, massage gently using circular movements, rinse and repeat.
POST-DYEING BATH
With regenerating Strawberry Milk & Jojoba
Specifically formulated to maintain dyed hair colour, this formula is based on the use of oil of JOJOBA, a non-greasy "liquid wax" which has a protective effect and STRAWBERRY MILK, an antioxidant fruit with a considerably high vitamin and nutrient content. Their restructuring properties and acid pH value smooth down the hair scales thereby preventing colour pigments from escaping, even after many washes. Colour shades will have more shine, radiance and will last longer.
Directions: apply to scalp and wet hair, massage gently using circular movements, rinse and repeat.
UNTANGLING CONDITIONER
With Rice Milk and Scots Pine
A new creamy formula which leaves hair extremely manageable and easy to style, at the same time giving it plenty of body and condition due to the large amount of moisturising ingredients contained in rice milk. Makes hair soft, easy to comb and easier to shape, facilitating and lengthening the life of any type of styling. The invigorating, toning essence of Scots Pine leaves a pleasant fresh and clean sensation on the skin. Does not weigh hair down.
Directions: after shampooing, rinse and towel dry hair. Distribute the conditioner in "scallops" over the head. Comb through and rinse with plenty of water.
REPAIRING FLUID
With Coconut Milk & Peach
Ideal for use after chemical treatments to re-establish the right balance of acidity, this repairing fluid makes use of the widely-acknowledged benefits that nutrient-rich and moisturising coconut milk and essence of peach, with its considerably high vitamin content, produce on weak and damaged hair. Smoothes and softens dry, frizzy or chemically treated hair, providing optimum moisturisation, deep-down shine and extreme ease of combing, without ever weighing hair down.
Directions: after shampooing, rinse and towel dry hair. Distribute the conditioner in "scallops" over the head. Comb through and rinse with plenty of water.
ACID MASK
With Strawberry Milk & Jojoba
An innovative formula for all types of hair, especially treated, dyed, bleached and highlighted hair which more than others needs to be nourished and supported. Pleasant to apply thanks to its all-pervading fragrance, it takes advantage of the protective properties of oil of jojoba and the antioxidant action of strawberries. Gives hair body, radiance and vitality from the roots to the tips. Does not weigh hair down and guarantees ease of combing while restoring the hair's own natural shine and softness. Excellent results when used under heat.
Directions: after shampooing, rinse and towel dry hair. Distribute the mask in "scallops" over the head, comb through and leave in place for 3-5 minutes. Rinse with plenty of water.
INSTANT CONDITIONER
An instant cuticle and capillary fibre conditioner.
The acid pH value makes it the ideal product to use after perm and dyeing treatments, helping to tone and restore body and volume. Sprayed on hair during cutting, it leaves the hair extremely manageable and easy to untangle with an incredibly shiny and radiant final effect. For perfect results, use in conjunction with the specific Post Dyeing Bath.
Directions: Vaporise small amounts over clean, damp hair, distribute evenly using a comb, do not rinse, proceed with drying. Shake before use.
INVISIBLE GEL
- extra strong - contains no alcohol
This is a Professional Gel suitable for direction hairstyles, which guarantees excellent, long-lasting hold without weighing hair down. Its reinforced action is ideal for creating looks with plenty of movement or to sculpture short hair.
The presence of Green Tea Extract leaves hair shiny, regenerated and restructured and makes drying easier due to its invisible effect enabling modern hairstyles to be created. Can easily be combed out and does not leave any residue. Its balanced formula enables it to be used on a daily basis.
Directions: use on either damp or dry hair according to the desired effect. Fix and sculpture a section at a time with the aid of fingers. Model as wished.
Milk. an age-old food which, considered in the light of its cosmetic value, continues to produce surprises.
Demeral have created a range of products with high nutrient and softening qualities using the wealth of different properties this traditional ingredient offers, proposing it in an infinite variety of ways. to provide nutrients and a sense of well-being: in the form of a cream, of coconut milk, to moisturise and give shine
of rice milk, to soften and soothe or added to strawberries, to create a revitalising effect.
We learn from nature, and from nature's gifts comes Prowash Rediscover the jojoba plant and the precious oil obtained from its fruit, with its invigorating and protective qualities extracts fresh or fruit essences and fragrances.. combining high-quality properties and all-pervading aromas in a collection of products you can't do without.
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